Veridion & Partners

Multi-speciality clinic, Dubai · 1 April - 23 July 2026 · Google Ads

Two thousand patient enquiries at AED 11.60 each.

Four months of paid media for a Dubai multi-speciality clinic. Below are the account screenshots as reported, the full metric table, and what the clinic said about it.

Impressions
640k
Search, display and remarketing
Conversions
2,001
Calls, forms and WhatsApp enquiries
Blended CPA
AED 11.60
From AED 16.47 in April to AED 9.10 in July
Total spend
AED 23.2k
Average CPC AED 0.64

Every month, unedited, straight from the account.

Full-size Google Ads screenshots. Headline figures exactly as Google reports them - no re-drawn charts, no selected date ranges, nothing cropped out.

April 20261 Apr - 30 Apr · full month
Impressions
219k
Conversions
427.53
Avg. CPC
AED 0.73
Cost
AED 7.04k
CPA
AED 16.47
Google Ads screenshot for April 2026. Headline figures: 219,000 impressions, 427.53 conversions, average CPC AED 0.73, cost AED 7,040. A single red line plots daily conversions against a vertical axis running from 0.00 to 40.00, peaking near 31 in the first week and again near 35 in the final week, with a low near 3.
Daily conversions
- vertical axis 0.00 to 40.00. Peaks near 31 in week one and 35 in the final week; lowest day near 3. Grey bands mark weekends.

The starting position. Highest impression volume of the four months, and the highest cost per enquiry.

May 20261 May - 31 May · full month
Impressions
134k
Conversions
697.92
Avg. CPC
AED 0.75
Cost
AED 6.61k
CPA
AED 9.47
Google Ads screenshot for May 2026. Headline figures: 134,000 impressions, 697.92 conversions, average CPC AED 0.75, cost AED 6,610. A single red line plots daily conversions against a vertical axis running from 0.00 to 50.00, with a high near 47 in mid-month, several days above 35, and a single low near 1.
Daily conversions
- vertical axis 0.00 to 50.00. Highest day near 47 mid-month, several days above 35, one low near 1. Grey bands mark weekends.

Best month of the programme. Fewer impressions than April, 63% more enquiries, on slightly less budget.

June 20261 Jun - 30 Jun · full month
Impressions
130k
Conversions
569.16
Avg. CPC
AED 0.73
Cost
AED 6.78k
CPA
AED 11.91
Google Ads screenshot for June 2026. Headline figures: 130,000 impressions, 569.16 conversions, average CPC AED 0.73, cost AED 6,780. A single red line plots daily conversions against a vertical axis running from 0.00 to 50.00, peaking near 41 mid-month, mostly tracking between 12 and 28, with lows near 9.
Daily conversions
- vertical axis 0.00 to 50.00. Single peak near 41 mid-month; most days between 12 and 28; lows near 9. Grey bands mark weekends.

Volume eased over the summer. Cost per enquiry rose but stayed a third below the April figure.

July 20261 Jul - 23 Jul · partial month, 23 of 31 days
Impressions
157k
Conversions
306.48
Avg. CPC
AED 0.32
Cost
AED 2.79k
CPA
AED 9.10
Google Ads screenshot for 1 to 23 July 2026. Headline figures: 157,000 impressions, 306.48 conversions, average CPC AED 0.32, cost AED 2,790. A single red line plots daily conversions against a vertical axis running from 0.00 to 40.00, holding steadily between 10 and 18 with one peak near 24, ending with a sharp drop to near 1 on the final partial day.
Daily conversions
- vertical axis 0.00 to 40.00. Steadiest month of the four: most days between 10 and 18, one peak near 24. The drop to near 1 at the right edge is 23 July, an incomplete day. Grey bands mark weekends.

Lowest cost per click and lowest cost per enquiry of the programme.

Single campaign, close up22 Apr - 23 Jul · two metrics, dual axis
Impressions
103k
Conversions
205.00
Avg. CPC
AED 0.46
Cost
AED 2.41k
CPA
AED 11.76
Google Ads campaign-level screenshot, 22 April to 23 July 2026. Headline figures: 103,000 impressions, 205 conversions, average CPC AED 0.46, cost AED 2,410. Two lines are plotted: a blue impressions line read against a right axis from 0 to 6,000, and a red conversions line read against a left axis from 0.00 to 18.00. Both climb from near zero in late April, run together through May and June with the blue line peaking near 5,300 in mid June and the red line spiking to 17 in late May, then both fall to zero in early July when the campaign stopped.
Conversions
- left axis, 0.00 to 18.00. Sharp single spike to 17 in late May; otherwise mostly between 2 and 9.
Impressions
- right axis, 0 to 6,000. Builds through May, peaks near 5,300 in mid June.
The flat run to 23 July
- both lines sit at zero from early July. This campaign stopped serving; the others continued, which is why the account total for July is unaffected.

One campaign pulled out of the account, with impressions laid over conversions. Its figures sit inside the monthly totals above rather than adding to them.

The same numbers, side by side.

Cost per enquiry fell 45% between the first month and the last. Spend did not increase to achieve it.

MonthImpressionsClicksCTRConversionsCVRSpendCPCCPA
April219,0009,6444.40%427.534.43%7,0400.7316.47
May134,0008,8136.58%697.927.92%6,6100.759.47
June130,0009,2887.14%569.166.13%6,7800.7311.91
July(to 23rd)157,0008,7195.55%306.483.52%2,7900.329.10
Total640,00036,4645.70%2,001.095.49%23,2200.6411.60

All currency in AED. Impressions, conversions, CPC and spend are as reported by Google Ads. Clicks, CTR and CVR are calculated from those figures. July covers 23 of 31 days.

What the terms mean

Impressions
How many times an ad appeared. A reach figure, not a performance one.
Clicks
How many people clicked through to the clinic's site or call button.
CTRClick-through rate
Clicks divided by impressions. Shows whether the ad reaches the right person.
CPCCost per click
Spend divided by clicks. What one visitor costs to bring in.
Conversions
Completed enquiries - calls, forms and WhatsApp messages that came from an ad.
CVRConversion rate
Conversions divided by clicks. Shows whether the traffic was worth having.
CPACost per acquisition
Spend divided by conversions. The cost of one patient enquiry - the number that matters most.
Spend
Media cost paid to Google over the period. Management fees are not included.

What the clinic said.

Symbiosis Medical Centre, Dubai - on the April to July programme.

They stopped reporting traffic to me and started reporting appointments. That single change told me they understood how a clinic actually works.
Dr. Vikas GiriDental clinic
Cost per enquiry came down four months running, and nobody ever came to me asking for a bigger budget to make it happen.
Head of Business DevelopmentSymbiosis Medical Centre · Dubai

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Figures from Google Ads, 1 Apr - 23 Jul 2026. Currency AED. Reported client results, published with the clinic's consent.